About the Designer

Rita Weiler C.E.O “Gurlz”

I am a wife, mother of two teenagers, and a very busy career woman who enjoys an active lifestyle. That being said, I also enjoy going out for a night on the town now and then! When it comes to my wardrobe, I am all about simplicity, high-quality, function, and comfort — all while looking and feeling my very best.

I have been a hairstylist for many years, but have recently become a designer due to a lifetime of struggling to find the perfect bra scenario. The many struggles I have endured include, but are not limited to: discomfort, misshapen profile, dislike of pushup bras and underwire (why do most designers assume that we are needing to be maximized, pushed up,or otherwise contorted at all times?), and limited style options.

What I really want and need are adequate support, comfort, coverage, versatility, and a feminine profile. I felt that someone needed to do something differently, and create a line that could change the way women perceive coverage for their “girls”. I knew what needed to be done, and felt compelled to create Gurlz Brand bralettes and camisoles to benefit women with struggles such as my own. Gurlz Brand has truly become the perfect representation of my vision!

Never give up on your dreams, nor settle for less than perfection. Sincerely, Rita Weiler C.E.O “Gurlz”!